Zing Firetek Bow is Must-Have Holiday Toy

Filed under: Industry News |


I’m 42 and I wouldn’t mind playing with one of these bows..

The Zing Firetek Bow looks to be one of the must-have toys for the holidays, according to the toy experts at Walmart and The Toy Insider. The new light-up foam bow and arrow toy with blazing LED flashing lights and whistle screaming arrows has soared onto many must-have holiday toys lists this season, including top ranking Walmart’s Chosen by Kids 2014, Walmart Canada’s Hot 20 and The Toy Insider HOT 20. Consumers can learn more about the Firetek Bow and where to purchase at www.firetekbow.com.

"When it comes to toys, kids are the experts," said Anne Marie Kehoe, VP of Toys, Walmart U.S. "We polled hundreds of kids 18 months to 12 years old, letting them loose on dozens of toys. Their top choices unveiled the 5 toy trends of the year, including that kids want updated versions of classic toys. Zing’s Air Storm Firetek Bow was a big hit with the kids!"

The Toy Insider‘s panel of toy experts spent months evaluating new toys and putting together a list of what they predict will be the most sought-after toys of the holiday season. "The Firetek Bow was a clear favorite," said Laurie Schacht, CEO of Adventure Publishing and Toy Insider mom, "it adds a cool, new level to classic outdoor play, daytime or night."

Firetek and its light-up action is the latest in Zing’s "parent-approved" line of launchers. With this illuminating new feature, kids can play both day and night.  Plus, thanks to Zing’s patented loop-and-launch bungee system, Firetek only works with its own soft-foam arrows, ensuring safe and secure play.  Fire up the Zonic Blaze arrows, hook them into the fast-load loops, and watch as they light up the sky, soaring up to an astonishing 145 feet – almost half a football field! Check out the action here  https://www.youtube.com/zingtoysTV

Zing’s ongoing mission has always been to promote a healthy, active lifestyle by encouraging kids to go out and play, said Josh Loerzel, VP of Sales for Zing Toys. "We believe the Firetek Bow is one of the most entertaining toys around to get kids off the couch and away from digital distractions."

The Firetek Bow comes with three Zonic Blaze glowing whistle-screaming arrows. It is also available in two pink styled Air Huntress versions for girls.

Exclusively at Walmart and www.Walmart.com.