TOMY Announces New Sonic the Hedgehog Toy Line Now at Toys"R"Us

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More Sonic toys.. I’m surprised he’s still around…

TOMY International, the global master toy partner for Sonic the Hedgehogfrom SEGA®, announces that the all-new Sonic Boom™ toy line is now available at Toys"R"Us stores nationwide and online at This month, TOMY has debuted its all-new line for the highly-anticipated Sonic Boom™ branch of the Sonic universe, showcasing the new character looks, stressing interaction between core characters, and featuring play patterns based on both the new games and TV series. The new line will feature items across best-selling categories including plush, action figures, RC, vehicles, and more, including a 12-inch talking plush and the Sonic Boom Launcher. Additional products will become available in 2015.

"Sonic fans can expect a high-quality, collectible toy line fueled by TOMY innovation and energized with speed, lights, sounds and action-performance," saidWillie Wilkov, Chief Marketing Officer of TOMY. "Our Sonic Boom toys will integrate new play patterns introduced in both the new game and TV series, feature updated character looks, and most importantly, emphasize and recreate the interaction between core characters, plus introduce a few new ones."

"We’re excited to be working with TOMY as we launch our Sonic Boom brand," said Rene Flores, Director of Licensing, SEGA of America. "We were looking for a toy partner with the passion, proven track record and ability to bring our brand to life and that’s exactly what TOMY has done this year."

For more than two decades, Sonic the Hedgehog has been one of the world’s biggest gaming icons, with more than 70 video game titles, four animated series, and an extensive global merchandising line to his name. In addition to the new Sonic Boom line of merchandise from TOMY, this year SEGA® is excited to introduce a new look for Sonic and friends, launching its first-ever CG animated television series, as well as new video games for the Wii U™ system and the Nintendo 3DS™ hand-held system.

Sonic Boom‘s visual identity includes character designs inspired by the abilities and unique personalities of each of the characters while still maintaining the core identity and values of the Sonic brand. The rich worlds of the TV series and videogame will share a common narrative and a number of location and stylistic similarities reflecting full collaboration between videogame, TV series patterns and SEGA from the outset.

Sonic the Hedgehog first appeared as a video game character in June 1991 and instantly became an icon for a generation of gamers. Defined by his super-fast speed and cool attitude, in the years since he first raced on to videogame consoles Sonic has become a true global phenomenon with over 140 million videogames sold or downloaded worldwide across consoles, PC’s, mobile phones and tablets. SEGA’s iconic blue blur has also gone on to enjoy incredible success in many licensed areas, such as toys, apparel, comics and animation.