GameStop Getting in Bed with Cricket

Filed under: Industry News |

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Is this good or bad? GameStop can’t get much worse I guess right?

One store, one stop, one retail destination for gaming, wireless and entertainment technology. Today, Cricket Wireless and GameStop Corp. (NYSE: GME), a family of specialty retail brands that makes customers’ favorite technologies affordable and simple, announced a new strategic retail relationship that will offer Cricket Wireless’ no-annual contract service in more than 2,800 GameStop U.S. store locations.

After a successful trial in select markets, the two national brands have come together to offer value conscious customers the latest wireless/mobile, video game and entertainment technology they want at a great value.

Starting next month, GameStop will begin selling Cricket Wireless no-annual contract service and the latest smartphone devices and accessories.  Both companies expect the phased rollout to be completed by the end of October.

"GameStop is committed to providing our customers the greatest value and service to meet all their video game, technology and now wireless needs," said Tony Bartel, president of GameStop. "By offering Cricket Wireless service in our stores, we provide yet another great offering for our customers to get their favorite technology simply and affordably."

The uniqueness of the strategic relationship builds on the strengths and benefits of both retailers. Cricket Wireless delivers customers value with a 4G network covering more than 98% of Americans, more 4G LTE coverage than Sprint, Boost, T-Mobile and MetroPCS, and plans starting at $35 a month after $5 AutoPay* credit with taxes and fees included.

"Cricket Wireless’ collaboration with GameStop accelerates our retail footprint across the U.S., solidifying our position as a national player," said Jennifer Van Buskirk, president of Cricket Wireless. "We are proud to join forces with GameStop and serve even more customers across the country with our affordable no-annual contract wireless service on a fast, reliable and nationwide 4G LTE network covering more than 300 million Americans."

GameStop delivers an industry leading buy-sell-trade program that offers customers a way to have more money to spend on games, accessories and more. Customers will be able to sell GameStop their existing phones, video games systems, and other electronic devices to save big on the purchase of a new Cricket phone – customers will have more money to spend on other products inside GameStop stores.

Cricket and GameStop both offer unique loyalty programs in the prepaid and gaming industry—further delivering on the promise to provide great value to customers. Cricket Rewards offers customers who stay with Cricket for a year a $50 device credit that can be used to get a free phone.  GameStop’s PowerUp Rewards program offers members discounts and more trade value on pre-owned products and the opportunity to collect points that can be redeemed for unique experiences and exclusive, one-of-a-kind swag.  The Cricket and GameStop relationship unlocks exciting and unique rewards possibilities for the future – amazing offers, new ways to save, exclusive extras and more.

To help create excitement around this news, Cricket Wireless has utilized the latest in 3D and virtual reality technology to create an interactive video game demonstrating how GameStop customers can experience the simplicity, value and power behind Cricket Wireless services. The video game will debut tomorrow at "CTIA Super Mobility Week," within the Cricket Wireless booth in the "Connected Life" area of the showroom. Customers are invited to stop by and test their video game skills as they journey through the rendered virtual reality experience of its planned footprint within GameStop stores.

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