LeapFrog’s LeapPad Ultra Tablet Honored Again as "Hot 20" Holiday Toy by The Toy Insider

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                                                                                                                                                                                                                                                                                                                                                Leapfrog Enterprises Inc. logo. (PRNewsFoto/LEAPFROG ENTERPRISES INC)

I gotta get one of these for my son…

LeapFrog Enterprises, Inc. (NYSE:LF), the leader in children’s learning tablets, today announced that LeapPad™ Ultra has been recognized by The Toy Insider as a top toy this year on its "Hot 20" 2013 list. LeapPad Ultra was hand-selected as a "Hot 20" pick by The Toy Insider’s editorial team of toy trend experts and industry veterans based on its kid-tough design and its perfect combination of learning and fun through a library of more than 800 entertaining and engaging content experiences that have been designed or approved by LeapFrog’s learning experts.

"We were thrilled to learn that LeapPad Ultra was selected to be on The Toy Insider’s highly regarded holiday list," said John Barbour, chief executive officer at LeapFrog. "Children learn best when they are having fun and LeapPad Ultra is the ultimate learning tablet for kids. Not only is it kid-tough but it also delivers life-changing learning through a huge library of fun and engaging games, eBooks, videos, music and more, making it the perfect holiday gift."

The Toy Insider editorial team reviewed and evaluated hundreds of new toys to identify the hottest products of the year. This marks the fifth consecutive year LeapFrog has received this prestigious accolade and the third straight year for LeapFrog’s LeapPad tablets. The Toy Insider, now in its eighth year, is an annual holiday guide used by parents to determine the best toys and gifts for kids.

"LeapPad Ultra is an outstanding example of LeapFrog’s quality learning solutions that provide children with endless hours of learning fun," said Laurie Schacht, toy insider mom and chief toy officer at The Toy Insider. "Our team was extremely impressed by LeapPad Ultra’s exciting new features and tremendous value for $149. LeapFrog is a brand that parents have come to love and continue to trust for providing world-class fun and engaging learning experiences."

The new LeapPad Ultra combines learning and fun with LeapFrog’s extensive library of more than 800 interactive educational games, creativity apps, eBooks, videos, music and more, all designed or approved by LeapFrog’s highly experienced team of learning experts. Unique to LeapPad Ultra, the seven-inch high-resolution screen is designed to help children learn to write using a stylus while supporting interactive touch experiences. LeapPad Ultra also features a sleek new look, a long-lasting rechargeable battery, and front and back cameras and video recorders plus 8 GB of storage for photos, apps, videos and more.

LeapPad Ultra’s peer-to-peer technology showcases new educational gaming innovations such as multiplayer fast-action gameplay that auto-adjusts to each player’s learning level. In addition, LeapPad Ultra features a kid-safe web content experience, LeapSearch™, created in partnership with Zui™, a leading children’s browser developer. LeapSearch is kid-ready out of the box and delivers an experience that parents can trust.

World-Class Learning Library
The LeapPad Ultra content library features more than 800 world-class games, apps, eBooks, videos, music and more that have been designed or approved by LeapFrog’s learning experts, and is available in the LeapFrog App Center for LeapPad Ultra. LeapFrog’s robust learning library is a combination of LeapFrog’s top-quality educational entertainment and engaging content from the biggest names in children’s entertainment, and is built against a proprietary curriculum of 2,600 skills across math, reading, science, creativity and more. The LeapFrog learning library offers children unique, world class learning content including personalized profile-based curriculum starting points, innovative hints and prompts, and milestones that provide children with the most appropriate and engaging experiences. Select games and apps automatically adjust the level to challenge children at just the right pace, creating a personalized learning experience as each child progresses through the content.

LeapPad Ultra is available at MSRP $149.99 and is recommended for children 4 to 9 years old. Downloadable apps are priced at MSRP $5.00 and up and game cartridges at MSRP$24.99. LeapPad Ultra is now available at leapfrog.com, online and at major retailers. For more information, visit www.leapfrog.com/LeapPadUltra.