Toys"R"Us selects LeapPad Ultra as one of the hottest toys this holiday

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                                                                                                                                                                                                                                                                                                                                                Leapfrog Enterprises Inc. logo. (PRNewsFoto/LEAPFROG ENTERPRISES INC)

I think my kids would just love one of these…

LeapFrog Enterprises, Inc. (NYSE:LF), the leader in children’s learning tablets, today announced LeapPad™ Ultra was named to the prestigious Toys"R"Us® "Fabulous 15" list. LeapPad Ultra, the ultimate learning tablet for kids, brings a kid-tough design together with the perfect combination of learning and fun through a library of more than 800 entertaining and engaging content experiences that have been designed or approved by LeapFrog’s learning experts.

"It is an honor to have LeapPad Ultra recognized by Toys"R"Us as one of the hottest tablets for kids this holiday season," said John Barbour, chief executive officer at LeapFrog. "LeapPad Ultra is the absolute best option for parents looking to provide their children with a tablet experience that is safe, fun and educational. From the kid-tough design to a seven-inch high-resolution touchscreen, and the most engaging educational content, we are confident that every child will have LeapPad Ultra at the top of their wish list this holiday season."

"Being on a list like this creates a tremendous amount of buzz and demand for the toys, and parents wanting to ensure their child has the hottest product this holiday season should get one early," advises Barbour.

This marks the third year in a row LeapFrog’s award-winning LeapPad tablets have been included among the Toys"R"Us "Fabulous 15." This list represents the best new toy introductions of the year that are expected to be at the top of kids’ wish lists for the holidays. By releasing their list in September, Toys"R"Us is able to provide parents with early shopping advice so they can be sure to get that "must-have" gift for their child.

"We knew as soon as we began pre-selling LeapPad Ultra in July that our customers were eager to get their hands on this new device. Now, as we head into the holidays, we are excited to recognize LeapPad Ultra as one of the hottest items of the season," said Lisa Harnisch, Senior Vice President, General Merchandising Manager, Toys"R"Us, U.S. "LeapFrog is known for providing quality educational entertainment experiences and LeapPad Ultra is a great example of a world-class learning solution for children. We are proud to offer our customers the largest assortment of software and accessories for the device, making Toys"R"Us the LeapPad Ultra destination for holiday shoppers."

The new LeapPad Ultra combines learning and fun with LeapFrog’s extensive library of more than 800 interactive educational games, creativity apps, eBooks, videos, music and more, all designed or approved by LeapFrog’s highly experienced team of learning experts. Unique to LeapPad Ultra, the seven-inch high-resolution screen is designed to help children learn to write using a stylus while supporting interactive touch experiences. LeapPad Ultra also features a sleek new look, a long-lasting rechargeable battery, and front and back cameras and video recorders plus 8 GB of storage for photos, apps, videos and more.

LeapPad Ultra’s peer-to-peer technology showcases new educational gaming innovations such as multiplayer fast-action gameplay that auto-adjusts to each player’s learning level. In addition, LeapPad Ultra features a kid-safe web content experience, LeapSearch™, created in partnership with Zui™, a leading children’s browser developer. LeapSearch is kid-ready out of the box and delivers an experience that parents can trust.

World-Class Learning Library
The LeapPad Ultra content library features more than 800 world-class games, apps, eBooks, videos, music and more that have been designed or approved by LeapFrog’s learning experts, and is available in the LeapFrog App Center for LeapPad Ultra. LeapFrog’s robust learning library is a combination of LeapFrog’s top-quality educational entertainment and engaging content from the biggest names in children’s entertainment, and is built against a proprietary curriculum of 2,600 skills across math, reading, science, creativity and more. The LeapFrog learning library offers children unique, world class learning content including personalized profile-based curriculum starting points, innovative hints and prompts, and milestones that provide children with the most appropriate and engaging experiences. Select games and apps automatically adjust the level to challenge children at just the right pace, creating a personalized learning experience as each child progresses through the content.

LeapPad Ultra is available at MSRP $149.99 and is recommended for children 4 to 9 years old. Downloadable apps are priced at MSRP $5.00 and up and game cartridges at MSRP$24.99. LeapPad Ultra is now available at, online and at major retailers. For more information, visit