Ogio Announces Gambit Backpack

July 23, 2013 | Filed under: Industry News,Mobile Related,Tech PR | Posted by:

Gambit 17_black

Now this is a sweet looking backpack…  this would make a great back-to-school gift wouldn’t it?

Gambit 17_backpanelGambit 17_loaded

 

OGIO, one of the most innovative providers of lifestyle bags, is parlaying off of its success with the Renegade and delivering its next breakthrough backpack option for discerning consumers. Officially available today, the Gambit, sports a variety of unique features including a crush proof Tech Vault pocket with soft tricot liner, padded mouse/digital camera pocket and a quick access expandable phone pocket to name a few.  
A Plethora of Features to Cater Everyone’s Carrying Needs:

  • Techies rejoice: Pockets built for virtually all gadgets and accessories including laptops up to 17”, tablets, smartphones and cameras.
  • Long-term commuters are set: HUB (Hybrid Unibody Backpanel), Increased shoulder strap foam padding for Sweet Spot comfort zone and fully adjustable ergonomic shoulder straps with molded protection zone included.
  • Clumsy prone carriers not to worry: Dedicated fleece lined top loading laptop compartment, integrated foam panels, crush proof tech vault pocket all built-in.
  • Stashers have all the space they need: Two zippered side utility pockets, dual side water bottle/accessory holders and a deluxe organization panel with zippered stash pocket all at your fingertips.

“We have enjoyed soaring customer demand for our iconic RENEGADE RSS 17, which retails at $150.00 and has been the catalyst driving consumers to our retail partners in record numbers,” said Dan Jelinek VP LIfestyle, OGIO. “This inspired us to hit the drawing board to design a similar style that includes several of the intelligently designed features found in the OGIO RENEGADE, but at a more affordable $100 retail price. The GAMBIT will round out three other new lifestyle computer packs being introduced this month as well, and help catapult OGIO to the forefront position in the fashion forward lifestyle computer bag industry.  Corporations have long relied on OGIO to supply them with cool looking bags for their employees and we are now well positioned to take advantage of that brand following and awareness, with a complete new line of bags for work, travel, and recreation.”
The Gambit backpack is available today for $100 ($50 less than its predecessor, the Renegade) at www.OGIO.com. Stock is limited.