The Great Cookie Thief is the First Official Cookie Monster App for iPhone, iPad & iPod touch

Cookie Monster!!!!

Callaway Digital Arts, Inc., the leading developer of interactive iOS applications for children and families, and Sesame Workshop, the nonprofit education organization behind Sesame Street, announce the launch of the app The Great Cookie Thief, starring Cookie Monster, now available on the App Store for iPad, iPhone and iPod touch for a special introductory price of $0.99.

“Transforming favorite Sesame Street books into innovative e-storytelling is a hallmark of our digital books program”

Based on the 1977 best-selling book by Emmy Award-winning Sesame Street author Emily Perl Kingsley and illustrated by Michael Smollin, The Great Cookie Thief is a vibrantly animated, interactive book app set in an Old West town plagued by a mystery bandit who steals cookies from local bakeries. When the town’s citizens spot a new guy who looks suspiciously like the cookie thief, they compare his characteristics to those featured in a “Wanted” poster. The app encourages young kids to piece together the clues and use evidence to solve the mystery.

“We are proud to bring this classic story featuring one of the most beloved characters in the Sesame Street franchise to the App Store,” said Callaway Digital Arts CEO Rex Ishibashi. “With The Great Cookie Thief, parents can empower young children to move the story forward, use critical thinking skills to help solve the mystery and stretch their imaginations to create unique ‘Wanted’ posters that add limitless fun to the story.”

“Transforming favorite Sesame Street books into innovative e-storytelling is a hallmark of our digital books program,” said Jennifer A. Perry, Vice President, Worldwide Publishing, Sesame Workshop. “With The Great Cookie Thief app, Cookie Monster fans young and old can enjoy this hilarious story as a new participatory learning experience.”

Features include:

Narration by the lovable Cookie Monster (voiced by David Rudman, who performs the character on Sesame Street) and other characters, who address the player

Engaging activities that build visual identification and observation skills

Variable story paths and comparisons providing alternate endings, so players will never have the same experience twice in a row

More than 100 animations of the book’s original art when characters are tapped on-screen

“Create” mode lets players create, print and share unique “Wanted” posters using a virtual photo booth and dozens of paintbrushes and stickers

More than 20 parent tips to help children practice memory skills, build vocabulary and inspire imagination

Option to purchase additional characters and art to add to the creative fun via In-App Purchase

Callaway and Sesame Workshop have partnered in two previous chart-topping, award-winning apps The Monster at the End of This Book, winner of the 2011 CYBILS Award, and its sequel Another Monster at the End of This Book, winner of the 2012 APPY Award and the Parents’ Choice Gold Award. Both apps have reached #1 in Books in the App Store.

About Callaway Digital Arts

Callaway Digital Arts, Inc. (CDA) publishes innovative mobile and tablet applications for children and families. Funded in August 2010 with an investment from Silicon Valley’s Kleiner Perkins Caufield & Byers, CDA creates meaningful digital experiences that transform the way families connect with media and each other. Every CDA app has reached the #1 position in its category in the Apple App Store. In addition, CDA apps have been featured as App of the Week and among Apple’s Best Interactive Story Apps. For more information on Callaway Digital Arts, visit www.callaway.com.