FatWallet Features All Early Black Friday Deals In One Convenient Online Resource

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And even more Black Friday news!!



FatWallet, the preferred online shopping resource for millions of savvy shoppers, today launched Early Black Friday Dealsto help shoppers take advantage of the trend by leading retailers to launch Black Friday sales before Thanksgiving. A recent national survey commissioned by FatWallet and conducted online by Harris Interactive in October 2011 among 2,429 adults 18 and older, of whom 2,045 were identified as holiday shoppers, found that generating buzz early makes sense for stores because more of those identified as holiday shoppers typically buy the majority of their gifts before Thanksgiving Day, rather than waiting for Black Friday (22% versus 16% who typically buy the majority of their holiday gifts Thanksgiving weekend). FatWallet’s Early Black Friday Deals offers a one-stop resource saving shoppers money and time by highlighting hundreds of the best store offers and coupons available now.

“Black Friday once marked the biggest shopping day of the holiday season. Now, stores are getting more competitive and offering fantastic deals earlier than ever before,” said Ryan Washatka, FatWallet COO. “The Early Black Friday Deals page collects all of these early deals in one convenient location for shoppers to compare and save money.”

Shoppers easily review the early specials from popular stores including Newegg’s “Shell Shocker Deals” and Amazon’s “Countdown to Black Friday Sales”. Members can double up on the savings with increased Cash Back rewards from more than 150 stores as part of FatWallet’s Holiday Cash Back Salerunning through December.

Early shoppers visiting FatWallet will also find a variety of holiday features and tools, including the Black Friday Deal Finder featuring more than 20,000 deals from major retailers’ traditional Black Friday ads. They can stay in touch with new deals on the go via the Black Friday iPhone App and follow @blackfridayfwon Twitter.

About FatWallet: As the preferred online shopping resource for millions of savvy consumers, FatWallet.com works closely with hundreds of retailers like HP, Newegg, Walmart and Amazon to publish thousands of special offers, discounts, coupon codes and Cash Back rewards to its members. The much celebrated FatWallet forums represent the pulse of an evolving online marketplace where smart consumers gather to share and learn. Voted ”One of the 50 Best Small and Medium Companies to Work for in America” by Great Places To Work®, FatWallet ranks as one of the top 600 internet properties in the nation. (Quantcast)

Please contact Brent shelton for more information at brent.shelton(at)fatwallet(dot)com.
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Survey Methodology
This survey was conducted online within the United States by Harris Interactive via its QuickQuery omnibus product on behalf of FatWallet from October 28 to November 1, 2011, among 2,429 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. Where appropriate, this data were also weighted to reflect the composition of the adult online population. For complete survey methodology, including weighting variables, please contact Deanna Siste at Grayling Connecting Point.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.