No Moment Missed with Kodak’s Newest Small and Affordable PLAYFULL Waterproof

Filed under: Industry News,Mobile Related,Tech PR |



$99.95 for a waterproof 720P video camera from Kodak.. not bad..


Eastman Kodak Company today announced the launch of the new PLAYFULL Waterproof Video Camera, a pocket video camera that is the perfect size to have on hand for any occasion. Showing Kodak’s commitment to innovation, affordability and understanding the consumer’s needs, the PLAYFULL makes capturing every enjoyable moment fun and worry free.

“Today’s consumers are looking for products that offer worry free simplicity while meeting the needs of their active lifestyles,” said Phil Scott, Vice President of Marketing, Digital Capture and Accessories, Kodak. “A video camera should be easy to use, convenient to carry, and designed so you don’t worry about it regardless of where you are. That is why the new KODAK PLAYFULL Waterproof Video Camera is small enough to fit easily in a pocket or small purse, it is waterproof so it is always with you for those unpredictable moments and it’s affordable.”

Kodak’s exclusive Share Button and pop-out USB arm make it seriously simple to e-mail videos directly to friends or upload to popular social networks and photo sharing sites. It can also record up to ten hours of HD video with the expandable SD/SDHC card slot that can hold up to 32 GB. With a great feature set, affordable price and small attractive design, the PLAYFULL is the everyday HD video camera that you’ll never want to go anywhere without.  Available in black for US $119.95 MSRP with a 4GB SDHC memory card and in red or white for $99.95 MSRP without the SDHC card, the PLAYFULL is available this fall at major retailers and


Product Specifications:

Sensor type 1 / 4–type CMOS

Lens 31 mm (4:3), 35 mm equivalent

Zoom 2X smooth digital

Image stabilization no

Display size 2.0 in. 112.3K TFT color LCD

Storage 18 MB internal memory, SD/SDHC card expansion slot (up to 32 GB)

File formats

  • video: MPEG-4, AAC-LC
  • still: JPEG/EXIF v2.3

Focus modes normal

Focus range auto: 0.5 m–infinity

Face Detection no

Capture modes

  • HD/720p (16:9)—1280 x 720, 30 fps
  • WVGA (16:9)—848 x 480, 30 fps
  • still (4:3)—1 MP picture

Capture effects normal color, sepia, B&W, high saturation, 70’s film

Weather/Outdoor ratings

  • waterproof—IEC 60529 IPX8, up to 10 ft
  • dustproof—IEC 60529 IP6X
  • drop-proof—MIL-STD-810F, 5 ft onto plywood

Review mode delete, playback, FF, rewind, pause, volume control, tagging, Share, e-mail, add e-mail

Editing options (video) trim, extract pictures

Share destinations FACEBOOK, e-mail, KODAK Gallery, FLICKR, YouTube, TWITTER, ORKUT, YANDEX, KAIXIN001, and KODAK PULSE Digital Frames[1][2]

I/O interface USB (2.0 high speed)/AV out/5V DC charging; HDMI

Tripod mount no

Microphone yes—monaural

Speaker yes—monaural

Power internal Li-Polymer battery (service replaceable), in-camera charging

Dedicated buttons power, capture, review, menu, 5-way switch, delete, Share

Dimensions 2.2 × 3.7 × 0.5 in.

Weight 85 g with memory card