PadWorx Digital Media and EA Team Up for Alice: Madness Returns to eBooks

Filed under: Industry News,Mobility |

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More eBook news for you! Alice is awesome and the new game is going to be amazing.


Insane children, teapots with spider legs, barbaric medical treatments, a murderously tentacled Queen, and a grinning cat with blood on his teeth; these are just some of the raw elements PadWorx Digital Media Inc had to work with when crafting the just-released Alice: Madness ReturnsStorybook App in conjunction with Electronic Arts.

Designed to bridge the gap between games American McGee’s Alice and Alice: Madness Returns, the storybook app introduces readers to the world of Alice as imagined by acclaimed game designer American McGee, recapping the events, characters, and environments from the first game while setting the stage for the visionary world of Alice: Madness Returns.

“It was an amazing experience for us to work with EA and American McGee’s company Spicy Horse on such an intensely realized project,” said Jeffery Alan Schechter, Creative Director and President of PadWorx Digital Media, Inc. “American McGee’s Alice is a legendary title in the game industry, and just being mentioned in the same breath is a real honor.”

“We needed a partner who could bring the incredible story and styling of Alice: Madness Returns to life, we wanted to set the bar for what a free interactive storybook experience could be, and we needed it done fast,” said Ben Swanson, Online Marketing Manager at EA.  “PadWorx stepped up and not only delivered a beautifully intense book in record time – just six weeks — they also simultaneously developed the book for iOS, Android, and even a Flash version that’s playable from inside our Facebook page.  These guys are rock stars!”

PadWorx Digital Media, Inc., a leading developer of interactive, immersive eBooks for tablet devices, worked closely with game developer Spicy Horse to create what has been described as the most intense reading experience ever on a mobile device. Rated 17+ by iTunes, the Alice: Madness Returns Storybook is a free download and is both a prequel and a companion to the upcoming EA game Alice: Madness Returns.

PadWorx Digital Media was founded by Schechter, a two-time Emmy-nominated writer and producer, and Tod Baudais, a game developer and former head of software at STARZ Animation. Most recently, PadWorx completed an innovative book for The Juno Company,  Juno Jr : The Day The Music Stopped, which is the first pre-school book designed as a side-scrolling, 3D game.

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