THQ’s MX vs. ATV Alive Races into Stores

Filed under: Gaming,Gaming PR |

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THQ Inc. today released MX vs. ATV® Alive TM, the next offering from the 10 million unit-shipped MX vs. ATV series. This new title features enhanced physics, intense bar-to-bar action, and an in-game digital store that allows players to customize their game experience with a myriad of downloadable items, bikes, tracks and more. MX vs. ATV Alive is available for the Xbox 360® video game entertainment system from Microsoft and the PlayStation®3 computer entertainment system for a suggested retail price of $39.99 (U.S.). James Stewart’s personal motocross compound has been meticulously recreated and will be offered as a free digital download to consumers who buy a new copy of the game at launch.

“Our ‘a la carte’ online distribution method gives players the flexibility to expand their gaming experience their way”

MX vs. ATV Alive is the most realistic incarnation of the franchise, due in large part to upgrades made to the game’s physics engine. The newly added bar-to-bar functionality allows for more bone-jarring, intense collisions between riders. A leveling system enables players to evolve and upgrade their rider via an experience system which awards points for position, jumps, passes, and other variables. Along with including more than 50 professional riders, other franchise features have returned including track deformation and the Rider Reflex control system.

MX vs. ATV Alive features action-packed gameplay, tons of new features, and finely tuned, intuitive controls which we are certain will appeal not only to our hardcore fans but also newcomers to the franchise,” said David Schwartz, General Manager of THQ Digital Studios Phoenix.

The game’s innovation doesn’t end with its development, as MX vs. ATV Alive also features a new digital download strategy. “Oura la carte’ online distribution method gives players the flexibility to expand their gaming experience their way,” said Michael Lustenberger, Vice President, Global Brand Management – Online/Digital. Players will be able to download free digital items and purchase new content, including vehicles featuring real-life racing brands such as Yamaha, Suzuki, and KTM.