The Biggest Loser Ultimate Workout Video Game to Be Featured on May 10 Episode of the Hit NBC Series

Filed under: Gaming,Gaming PR |

loser

I hate reality shows, I think they’ve just ruined what’s left of decent TV…if there ever was such a thing. The video game based on The Biggest Loser show will b e featured on the show tomorrow.

 

An all-new, downloadable endurance challenge for THQ’s popular video game The Biggest Loser Ultimate Workout will be featured on the May 10 episode of the hit reality television series on NBC. Following the episode, owners of the game will be able to download the “TV Show Challenge” content for free.

“It’s Everybody’s Business with Jack and Suzy Welch”

The completely new Endurance TV Show Challenge plays a key role in the Biggest Loser episode scheduled to air on Tuesday, May 10, at 8 p.m. ET/PT on NBC. It’s the final leg of a five-part challenge whose winner will receive $10,000. During the episode, five contestants will participate in four challenging rounds of exercise moves, lasting five minutes each, taken directly from the TV Show Challenge. Contestants’ scores will be based on how well they perform the exercises in the time allotted.

Licensed by NBCUniversal Television Consumer Products Group and Reveille LLC, The Biggest Loser Ultimate Workout video game is available exclusively on Kinect™ for Xbox 360® video game and entertainment system from Microsoft. Following the May 10 episode of The Biggest Loser, the “TV Show Challenge” pack will be available on the Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft. Players will be able to experience the same heart-pumping moves seen on the enormously popular TV series, and track where they rank compared with their favorite contestants.

As an added bonus, for 24 hours following the May 10 episode, the “Pilates” pack will be available free (a $4.99 value) on Xbox LIVE Marketplace for The Biggest Loser Ultimate Workout.

Utilizing the innovative technology offered by Kinect™, The Biggest Loser Ultimate Workout features a unique Body Scanner that analyzes players’ bodies to recommend a personalized workout program, as well as controller-free gameplay, all-new workouts, interactive challenges and delicious new recipes. The game also offers tools for players to build a motivational community both at home and online to promote health and wellness.

For more information about The Biggest Loser video game, please visit: www.biggestloserthegame.com or join the conversation at http://www.facebook.com/biggestloserthegame and for more information on other Biggest Loser products please visit www.biggestloser.com.

About THQ

THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ, and the THQ logos are trademarks and/or registered trademarks of THQ Inc.

About “The Biggest Loser”

“The Biggest Loser” airs on NBC Tuesdays at 8 pm (ET). The first reality series where everybody "loses," “The Biggest Loser” challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. “The Biggest Loser” is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions.

Beyond the U.S. where more than 100 episodes of the show have aired, “The Biggest Loser” has become a worldwide hit appearing in over 90 countries and produced in 28 countries. Since its debut in 2004, “The Biggest Loser” has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts.

Anchored by the online, subscription-based extension of the show, Biggestloserclub.com, from Rodale, “The Biggest Loser” consumer products program has generated over $150 million in spending, with presence at more than 25,000 major retailers to date. The program currently features a wide variety of health and fitness products including The Biggest Loser video game for Wii and Nintendo DS & DSi, The Biggest Loser Resort at Fitness Ridge, which is a full-service, destination health & fitness spa, The Biggest Loser Meal Plan, a New York Times best-selling books series, a best-selling fitness DVD series, a line of appliances, fitness equipment, protein supplements and several other health and lifestyle based products. “The Biggest Loser” was recognized as a top brand of the year in Advertising Age’s 2008 Marketing 50.

About NBCUniversal Television Consumer Products Group

NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.